Product Design | Product Management | Remote
theScore Fall 2022 Internship
INTRODUCTION
The concept of the MVP project was to pitch an idea to increase the retention rate for theScore Bet. My team proposed a monthly profit boost token as our solution. Users would receive an x % profit boost if they logged into the app every Friday.
MY ROLE
Product design, user research
THE TEAM
1 designer,
1 marketer,
1 QA analyst
TIMELINE
6 weeks
They all did their homework! I loved that they all leveraged a Data-driven approach to deepen their level of empathy for what users are experiencing and how they can solve for their pain points
Great balance between quantitative and qualitative approaches
Their solutions focused on retention and engagement but also solve probably one of the biggest challenges that ANY $$$ oriented app might have… and that’s all of the steps needed to sign up/KYCs - which is typically where the drop off happens. Overall, really impressed with the level of effort put into this
FEEDBACK
From Erich Johnson, Talent Acquisition Manager